KB.4 Advertising | Bahasa Inggris Lintas Minat XI IPA 4

Advertising 

A. Definition of Advertising

Advertising is an attempt to attract the attention of clients or customers. So, advertising aims to influence the buying behavior of consumers with persuasive messages about your product or service.
 
Example – Wendy’s Where is the Beef

Therefore, businesses are competing to present creat
ive messages in the form of images, videos, or words.

 is an effort or process to persuade the target market to take certain actions, such as buying a product or using a service, bringing awareness to something, and so on. In a business or company, advertising can be used for various purposes. Starting from increasing awareness of a brand, directing potential customers to your business, promoting the sale of new products or services to the market, and differentiating products from competitors.

At first glance, this advertising resembles marketing. But it should be understood that the two are different things. Marketing is a big picture of the whole process or company strategy in increasing awareness of a particular brand and convincing customers to take an action. While advertising is the process of creating persuasive messages that support the goals of marketing itself. In other words, it can be said that advertising is one part of the components in marketing.

B. Types of Marketing

In a business, advertising has the goal of attracting new customers by establishing a target market and reaching them through an effective advertising campaign. For a wider reach, companies will usually implement more than one type of advertising. In general, now there are many types of advertising available. The following are some types of advertising that you need to understand.

C. Example of advertising

It is perhaps one of the most iconic and catchy taglines of the 1980s; Burger King and McDonald’s were ruling the fast-food market because they were promoting the size of their burgers by naming them “Whopper” and “Big Mac.” Wendy had to come up with something more novel and catchy to grab the public’s attention.

Wendy’s clever slogan TV commercial,“Where is the Beef” had a lasting impact on fast food advertising. Never before had a fast-food burger joint gained such cultural clout; even today, people utter the catchphrase when seeking more substance.

Pictures of advertising

https://images.app.goo.gl/vYCKEHMweb3ScPai6